How can you:

- easily measure site’s search engine optimization?
- rate your search engine optimization consultant?
- gauge success of in-house SEO employees?
- evaluate your SEO business?

I am about to share with you 2 expert secrets to track search engine optimization progress quickly.

For a site marketer, data is the single most powerful tool. 3 reasons why:

1. Data defines you as an search engine optimization.
If you don’t play hard with data, neither clients nor the industry will take you seriously.

2. Information says you how well you are performing.
I am all about client feedback but first thing you got to do is root through your own data to get your SEO strengths and weaknesses.

3. To a client, data speaks louder than words.
How can a customer make sure you are actually getting work done? Data. Will a cheesy “How ya doin” phone call do? Nope. Management needs reports, daily, weekly, monthly… Share your data, and you are halfway there.

If you take data as seriously as I do, and if you mine lots of it, chances are you are already heavily using SEO tools. If not, now is a good time to start and set up a powerful data mining and search engine optimization reporting system for your company.

I am all for automation in my firm because the amount of websites I optimize today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough search engine optimization SEO Reporting tools out there, you can monitor your SEO progress quickly and easy, just like thousands of SEO professionals do around the world.

Such tools have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each client and for the entire year the software sends out updated and personalized optimization reports to my customers as a follow-up and directly to your inbox for a quick review.
Not only are SEO application reports convenient but they are also professionally styled and full of graphs so the design is one less headache I have to think about.

If you wonder what sorts of metrics are important in SEO reports, I’ve pinpointed three:

1. Keyword metrics:
- keyword rankings in targeted search engines
- historic rankings
- expected and current site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building data
- Number and quality of customer backlinks
- Number and quality of link building partners
- Number and quality of competitor inbound links

3. On site and on page search engine optimization metrics
- Landing page and page element optimization statistics
- Keyword density analysis for a keyword niche
- Site structure audit data

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